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The products are a composition of 5 cereals: oat, wheat, barley, rye and rice enriched with popular superfoods (quinoa, chia, amaranthus) and dried fruit of the highest quality. The bars contain natural fibre (inulin) extracted from chicory root, which maintains proper functioning of digestive system and its beneficial microflora. BA! Bars are a perfect proposition for a quick breakfast or second breakfast at home, school or work as well as a tasty snack between meals. They are a response to the growing consumer trends: ‘on-the-go’ and ‘fit & wellness’.